Our Identity
Meet the family
Our identity is the visual embodiment of our design led personality. Our key characteristics are:
Human-centric
Relatable experiences for people.
Intelligent
A thoughtful and ‘smart’ response to the world around us.
Optimised
A ‘lean’ approach – we keep aesthetics concise and precise.
Our House brand book
You can find out more about our House identity in our House brand book. Download a copy here.
Download our brand bookOur logo
Our logo is one of the most important parts of our visual identity, it conveys our confident, modern character and lets people know who we are.
Download our logos
Left aligned and centred logo
This signature shows that House is created by Urban Splash, in the Urban Splash way and with Urban Splash values.
Hus marque
The Hus marque is our online avatar used to identify us where space is severely limited.
Partnership lock-up
It’s an endorsement.
The partnership lock-up sends a message of intent – highlighting our commitment and ambition to build great homes and develop great places.
For more information on our partnership, visit the brand story page on this site.
Urban Splash Medium
Our primary typeface is Urban Splash Medium, a bespoke font made just for us. It should only be used for extra large headlines and should never be used as small sizes, such as body copy.
Our secondary typeface is Univers. We use this for headers, body copy and longer pieces of text.
Univers
Colour palette
Our core brand colours are black and white, supported by secondary palettes of natural and technical colours.
Download our coloursCore brand colours
Black
Print: C0 M0 Y0 K100
Digital: R0 G0 B0
White
Print: C0 M0 Y0 K0
Digital: R255 G255 B255
Cool Grey
Print: C0 M0 Y0 25
Digital: R199 G200 B202
Natural
Our secondary colour palette is made up of natural tones that reflect the environments we build and the materials we use. It’s used sparingly.
Product – Earth
Print: C30 M30 Y40 K0
Digital: R183 G169 B151
Living – Pink
Print: C0 M30 Y20 K10
Digital: R226 G174 B168
Neighbourhood – Green
Print: C41 M22 Y49 K5
Digital: R151 G166 B136
Backstory – Blue
Print: C59 M19 Y21 K0
Digital: R106 G170 B188
Technical
We only use these colours for technical diagrams, maps, plans and illustrations. Red and yellow are used for highlights.
Town Gold
Row Blue
Mansion Pink
Corner Green
Guest Orange
Kit Purple
Highlight Yellow
Highlight Red
Map - Green Grass
Map - Blue Water
Map - Urban Grey
Photography
Seeing is believing which makes photography the most important tool in our brand kit. Through photography we can show neighbourliness and homeliness, precision and quality, space and light, trees, gardens, rivers and canals. To do this well we need different styles of photography to show:
Illustration
Every House is a design classic in the making, our illustration style is bold and minimal and tells people this is a design led range of homes.
Download our illustrations
Printed formats
We have our own bespoke print size called Square+. It’s our main print format and is used for brochures, plans packs, bid documents and more.
Common sizes
In some cases more commonly used sizes may be more suitable than Square+, such as using the A series paper sizes for our stationary. Always take this into consideration when selecting a print format.
How we talk about House
Download our copy do's and don'tsWe have a great story to tell so we don’t need to dress it up. No amazing superlatives and no fake familiarity. We should use plain English and be straight talking but we shouldn’t be afraid to let our enthusiasm and passion shine through.